Location : Boisbriand, Qc. — Area : 7000 ft² — Year :
The Bovet company was founded by the family of the same name in 1909. Presently, the company operates the principal Bovet division of 10 retail outlets as well as the men’s department of OGILVY.
The boutique design responds to principal driving forces that are both aesthetic and economic to: achieve an environment of spacious proportions; maintain the high quality of merchandise presentation; and accomplish this all while reducing the floor area and leasing costs by 30%( 10,500 to 7,000 sq.ft,). Based on the timeless tuxedo, high contrast black and white gypsum volumes create focal display sequences of 6’that relate to clothing collections and their seasonal evolution, while effectively erasing the differentiation of wall and ceiling surfaces to create a total unified volume. This concept allows for a significant improvement over the previous design of deep bays that severely limited visibility and flexibility.
The core area combines multiple retail functions, generates distinct intimacy for regular and large size patrons, and culminates in the warm wood shoe wall that provides welcome from the entrance. Positioned throughout, high performance led lighting was particularly calculated to illuminate the fine textures of suits, eliminating the need for lower horizontal lighting levels that dictate the traditional geometry of men’s fashion concepts. The masculine stone-ceramic flooring motif stems from classic tie patterns where small objects are repeated on a uniform background. The Boisbriand project represents the first major evolution of the Bovet concept in several decades and the store performs with sales 50% higher than the former nearby mall location.