Location : Montréal, Qc. — Area : 9000 ft² — Year : 2006
The design was made to articulate the vision of the Converse Brand. Strongly articulated geometry clearly establishes spatial usages and identity on the lower showroom floor. Multiple rolling racks and face to face presentation rooms address the need for multiple groups and subgroups of evolving product that can be presented as per the specific wish list of diverse chain store purchasers during the intense seasonal viewing sessions. The upper floor by its spaciousness promotes a more relaxed environment. Clear vision lines between work teams foster the inclusion of all individuals and important participants in the company's success.
The central foyer candidly portrays a shoe print in the precise profile of the original Chuck Taylor All-Star shoe.